HOW I BECAME A PUBLISHED PSEUDOSCIENCE AUTHOR & INTERNET VANDAL
First, I spent a few weekends researching "binaural beats" and digging into stupid articles proclaiming the health benefits of listening to certain frequencies. Plenty of material here. I even watched a 90-minute documentary about the Schumann resonance. LOL.
Next, I learned how to make real binaural beats using Ableton. The beats are real, but I was purposefully sloppy with the frequency tuning and I tried to choose sounds that I thought were cool, not necessarily things anyone would want to listen to. I wanted the mp3 links to look like this: